Resume

Experience

• SEO Manager at PGIM

  May 2020 - Present

  Leading all SEO initiatives to optimize the company`s digital assets for increased visibility and user engagement across multiple affiliates. Oversaw the first migration to Drupal leading to an increase in 20% organic traffic due to the consolidation of all websites to one domain, pgim.com. Focus on performance optimization, technical SEO, taxonomy terms and cleanup, and search bot experience.

  • Attested traffic increaed 15% over a 2 year period. This correlated with higher engagement metrics.
  • Optimized websites for both user experience and search engine performance by aligning keyword-intent research with page creation.
  • Collaborated with cross-functional teams to integrate SEO best practices into web design and content creation processes.
  • Work closely with product and engineering teams to incorporate SEO best practices into page template development and site architecutre.
  • Manage the contract with Conductor, our SEO platform provider, and work alongside them to track SEO performance.
  • Deliver monthly reports to all marketing teams with a focus on growth and attested traffic.
  • Promoted in January 2022

• SEO Product Director at Meetup.com

  May 2019 - May 2020

  Worked on the product engineering teams to verify SEO was incorporated in all aspects of the company.

  • Oversaw the implementation of a new technical SEO stack using NextJS and React. Worked with product and engineering to ensure URLs (server-side routing) and pages templates rendered server-side. Any behavioral aspects of the pages were client-side rendered.
  • Launched SEO dashboard and weekly reporting for executive team.
  • Grew subscription growth 5% YoY by November 2019. This was done in collaboration with paid search.
  • Oversaw app store optimization increasing downloads to both Google Play (+8%) and iOS (+12%) by December 2019 (*data via AppAnnie)

• SEO Consultant at Marcus.com

  March 2018 - April 2019

  Worked with the acquisition team on Marcus.com leading keyword research for personal loans and debt. Guided content strategy and prioritized the product roadmap based on origination volumes and conversions.

  • Developed and executed SEO strategy for Marcus growing keyword traffic by 30%.
  • Achieved page 1 results in Google for over 1k competitive keywords in the personal loan and debt categories.
  • Worked with engineering to incorporate pre-rendering improving indexation of article and product templates.
  • Worked with the Marcus acquisition team to develop and test email templates and subject headings for link acquisition opportunities leading to 70% improvement in response rates and a 40% improvement in link acquisition.

• Director of SEO & Content at HeBS Digital

  August 2017 - March 2018

  Led and trained a team of SEO specialists to improve client satification and retention. This was accomplished through clear communication and monthly reporting. Worked closely with the sales team and particpated in meetings to provide explicit direction in how we'd help clients achieve success with their SEO campaigns. I worked closely with the engineering team to set up their proprietary CMS with a core SEO foundation.

  • Executed SEO strategy improving page 1 visibility for Virgin Hotels, Loews Hotels, Hard Rock & Viceroy.
  • Led a team of 5 SEO analysts and 1 content lead.
  • Pitched and closed Virgin Hotels on SEO services closing the largest contract to date.
  • Created roadmap, workflows, and training to keep the SEO team on track with current industry trends and client goals.
  • Implemented international SEO functionality into content management systems, including meta tag automation and URL redirection.

• SEO Manager at Weight Watchers

  July 2015 - August 2017

  • Improved non-brand traffic by 130% Y/Y, 40% increase in e-commerce revenue.
  • Led the migration of WeightWatchers.com to a new content management system (Drupal).
  • Developed the SEO product roadmap & presented to the CEO and board of directors.
  • Prioritized roadmap based on projected traffic growth.

• Sr. SEO Manager at FullBeauty Brands

  January 2014 - July 2015

  • Lead SEO strategy for 8 brands totaling $90M in revenue and 20M visitors in 2014 contributing to 32% of the total SEO revenue and 30% of total SEO traffic.
  • Lead a team of 2 SEO analysts and managed $25k monthly SEO budget.
  • Promoted from SEO Manager to Sr. SEO Manager.

Education

Bachelor of Science in Computer Science, Hofstra University, 1999 - 2004

Contact

Feel free to connect with me on LinkedIn.