• Hi!
    I'm Paul

    A full time SEO consultant.

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  • I am
    an SEO consultant

    With a passion for full stack javascript development.

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About Us

Who Am I?

Hi I'm Paul Scolnick Worked with some of the largest brands in a variety of verticals including ecommerce, media and B2B. I was the first in-house SEO Manager at Weight Watchers working on the product and engineering teams. I'm now a Director of SEO at iQuanti overseeing the following accounts Goldman Sachs, Citibank and Chase.

SEO

Web Design & UX

Javascipt

I am currently a consultant in the financial services
space working with some of largest banks!

Contact Me
Cups of coffee
Projects
Clients
My Specialty

My Skills

Below are the following skills I have acquired throughout my years as a professional digital marketer and developer.

SEO

100%

Javascipt

90%

HTML5 & CSS

85%

Analytics

85%

MS Office

80%

Content Strategy

70%

Google Adwords

60%

Amazon Web Services

60%
Education

Education

Classes included:

  • Algorithm Design
  • Operating System Design
  • Numerical Methods
  • Statisics & Probability
  • Software Engineering
  • Databse Design
  • Graduated Upsilon Pi Epsilon (UPE) with a minor in Judaic studies.

    Spent a week at MIT's Sloan School of Management in August 2016 attending Entrepreneurship Bootcamp. Professor Bill Aulet led the week-long course covering everything from market segmentation and building a user persona to charting competition and focusing on your core.

    Experience

    Work Experience

    SEO Director iQuanti March 2018 - Present

    • Hired as subject matter expert to oversee SEO strategy at Marcus by Goldman Sachs and manage a team of SEO analysts. Trained the acquisition team on SEO and content strategy.
    • SEO traffic to Marcus.com increased 20% and origination volume improved to 8% after 6 months of engagement.
    • Provided quantitative analysis on the priority order of 2 SEO projects – Bazar Voice and restructuring of the global navigation. The analysis was completed by taking into consideration the average loan amount, monthly traffic and the CTR curve for each ranking position.
    • Created a historical analysis on how long it took competitors to attain a top 3 ranking position in Google leveraging SEM Rush. This helped us determine a run rate for how long we could expect to achieve a top-ranking position in Google.
    • Provided in depth analysis on answer box results and the Moz spam score tool.
    • Achieved answer box results for credit card consolidation loan (loans) as well as personal loans vs balance transfer.
    • Performed the keyword research for personal loans and debt and categorized each keyword to a funnel state based on intent.

    Sr. SEO Manager Weight Watchers July 2015 - August 2017

  • SEO lead for international migration of all Weight Watchers domains to Drupal consolidating to .com and enhancing domain authority.
  • Managed external agency and created SEO roadmap based on prioritization to improve non-brand traffic.Reviewed agency decks and data for accuracy prior to delivery to executive team.
  • Improved gloabal YoY subscribership 130% primarily due to the improvement in brand affinity as Oprah's partnership helped increase brand traffic from Google.
  • 40% YoY revenue improvement via Weight Watchers shopping ecommerce platform due to migration and better organization of product listings.
  • Created monthly reporting dashboards and sharing insights into the performance of SEO with product and executive teams.
  • Presented the SEO roadmap to the CEO and Board of Directors showcasing growth of YoY KPI’s and strategy for the year ahead.
  • Collaborated with PR, Marketing, E-commerce, UX, IT Ops, Dev Ops and product to ensure SEO is incorporated and integrated into all stages of execution.
  • Sr. SEO Manager Full Beauty Brands July 2014 - July 2015

  • Responsible for 8 brands totaling $90M in revenue and 20M in web visits in 2014 contributing to 32% of the total SEO revenue and 30% of total SEO traffic.
  • Managed and coordinated the migration from OneStopPlus.com to FullBeauty.com ensuring domain equity and rankings remain preserved.
  • Lead a team of SEO Analysts, oversee SEO agency decision making and managed SEO budgeting for all brands.
  • Presented a 12-month SEO roadmap to the executive team which included competitive analysis of the plus size market, technical audit and content analysis.
  • Produce monthly & weekly reporting dashboards sharing insights into the performance of SEO.
  • Promoted from SEO Manager to Sr. SEO Manager.
  • SEM Manager Reis March 2013 - June 2014

  • Improved SEO & SEM performance of Reisreports.com resulting in 79% and 25% growth, respectively, over a 6 month period.
  • Implemented a PPC campaign segmented into localized search terms to drive qualified leads to targeted landing pages.
  • Added over 1700 pages to the site for algorithmic local search terms to improve traffic relevance and quality score.
  • Monitored competitor activity and researched trends to produce a content strategy (text and video) to improve inbound marketing initiatives.
  • Trained the marketing team on SEO best practices and taught them how to do outreach for link acquisition.
  • SEO Manager XO Group March 2011 - March 2013

  • In charge of all aspects of organic search marketing for the entire XO Group network of sites, attracting over 12MM+ unique visitors per month.
  • Established and directed the SEO strategy achieving first page rankings for over 1,000 competitive terms.
  • Increased TheKnot.com's YoY search traffic 30% (2.6M to 3.4M) and TheBump.com’s YoY search traffic 135% (938k to 2.2M)
  • Managed monthly marketing budget and directed agency in link building strategies.
  • Achieved milestone of reaching over 3MM+ unique visitors for TheBump.com in July 2012.
  • Promoted from SEO Analyst to SEO Manager in April of 2012.
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    Get in Touch

    Contact

    pscolnick at gmail dot com

    100 Riverside Boulevard, New York NY 10069

    973-906-3386