SEO Director iQuanti March 2018 - Present
- Hired as subject matter expert to oversee SEO strategy at Marcus by Goldman Sachs and manage a team of SEO analysts. Trained the acquisition team on SEO and content strategy.
- SEO traffic to Marcus.com increased 20% and origination volume improved to 8% after 6 months of engagement.
- Provided quantitative analysis on the priority order of 2 SEO projects – Bazar Voice and restructuring of the global navigation. The analysis was completed by taking into consideration the average loan amount, monthly traffic and the CTR curve for each ranking position.
- Created a historical analysis on how long it took competitors to attain a top 3 ranking position in Google leveraging SEM Rush. This helped us determine a run rate for how long we could expect to achieve a top-ranking position in Google.
- Provided in depth analysis on answer box results and the Moz spam score tool.
- Achieved answer box results for credit card consolidation loan (loans) as well as personal loans vs balance transfer.
- Performed the keyword research for personal loans and debt and categorized each keyword to a funnel state based on intent.