• Hi!
    I'm Paul

    A full time SEO consultant with a passion for Javascipt development.

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About Me

Who Am I?

Hi I'm Paul Scolnick. I worked with some of the largest brands in a variety of verticals including ecommerce, media and B2B. I worked on the product and engineering teams at Weight Watchers and was the first in-house SEO leading the migration over to the Drupal CMS platform. I'm now a Director of SEO at iQuanti primarily overseeing the Marcus by Goldman Sachs account and working internally with the acquisition team. I have worked on small projects for both Citibank and Chase.

SEO

Web Design & UX

Javascipt

I am currently a consultant in the financial services
space working with some of largest banks!

Contact Me
My Specialty

My Skills

Below are the following skills I have acquired throughout my years as a professional digital marketer and developer.

SEO

100%

Javascipt

90%

HTML5 & CSS

85%

Analytics

85%

MS Office

80%

Content Strategy

70%

Google Adwords

60%

Amazon Web Services

60%
Education

Education

Classes included:

  • Algorithm Design
  • Operating System Design
  • Numerical Methods
  • Statisics & Probability
  • Software Engineering
  • Databse Design
  • Graduated Upsilon Pi Epsilon (UPE) with a minor in Judaic studies.

    Spent a week at MIT's Sloan School of Management in August 2016 attending Entrepreneurship Bootcamp. Professor Bill Aulet led the week-long course covering everything from market segmentation to building a user persona and charting competition.

    Experience

    Work Experience

    SEO Director iQuanti March 2018 - Present

    • Developed and executed SEO strategy for Goldman Sachs, Citibank, Chase, and LG
    • Implemented technical on-site SEO, content strategy, link building, keyword research, performance tracking, and reporting
    • Worked cross functionally with product, engineering, design, content, editorial and marketing teams
    • Achieved top rankings for competitive personal loans keywords for Marcus.com by Goldman Sachs, driving traffic increase over of 20% and conversions by 8%

    Director SEO & Content HeBS Digital August 2017 - March 2018

  • Executed SEO strategy for clients Virgin Hotels, Loews Hotels, Hard Rock & Viceroy
  • Created roadmap, workflows, and training to keep the SEO team on track with current industry trends and client goals
  • Advised engineering on developing new international SEO functionality into content management systems, including meta tag automation and URL redirection
  • Sr. SEO Manager Weight Watchers July 2015 - August 2017

  • Managed and led the migration of WeightWatchers.com to the Drupal content management system
  • Managed external agency and created SEO roadmap
  • Improved non-brand traffic by 130% Y/Y, 40% increase in e-commerce revenue
  • Presented and evangelized the SEO product roadmap to the CEO and board of directors showcasing growth of YoY KPIs in search
  • Sr. SEO Manager Full Beauty Brands July 2014 - July 2015

  • Appointed SEO lead for 8 brands totaling $90M in revenue and 20M visitors in 2014 contributing to 32% of the total SEO revenue and 30% of total SEO traffic
  • Lead a team of SEO analysts, approved SEO agency decisions and managed SEO budgeting for all brands
  • Promoted from SEO Manager to Sr. SEO Manager
  • SEO Manager XO Group January 2011 - January 2013

  • Managed all aspects of organic search marketing for the entire XO Group network of sites, attracting over 12MM+ unique visitors per month
  • Increased TheKnot.com's YoY search traffic 30% (2.6M to 3.4M) and TheBump.com’s YoY search traffic 135% (938k to 2.2M)
  • Get in Touch

    Contact

    pscolnick at gmail dot com

    100 Riverside Boulevard, New York NY 10069

    973-906-3386